E-licence App

The e-license application is an AAJI (Asosiasi Asuransi Jiwa Indonesia) license card application in digital form that can only be accessed and used limitedly by agents as an official identity card in marketing insurance products.

AAJI Header Image
馃摎 Background

AAJI is responsible for overseeing the insurance company’s performance to provide the best service to the community according to predetermined standards. AAJI is also the only association authorized to audit and issue licenses for life insurance marketers in Indonesia. Marketing agents must have a license from AAJI to be able to market insurance products from their company. An AAJI licensed marketing agent will provide security guarantees for prospective insurance customers.

My role

UI Designer
Concept Ideation, Interaction, Visual Design, Prototyping, Documenting UI Elements.


September 2018 (3 weeks)

Team members

Ivana Elisa 路 UX Designer

Nico Ariesto Gilani 路 UI Designer

Fitrah Ramadhan 路 Android Dev

Ibnu Muzzakkir 路 IOS Dev

Hilman Syafei 路 Backend

馃幆 The Problem

The physical license card issued by AAJI to their agents was made of plastic material prone to damage and loss. Agents need extra effort in maintaining their license card. A card license cannot store all the relevant information it needs due to its size limitations. Also, there may be a risk to the validity of the agent’s license. The main issues concerning validation media like insurance license are:

  • Gathering of all data
  • Storage of the above data so that it can be accessed fast
  • Retrieval of the data into meaningful information as a when queried
  • Prevention of issue of duplicate license as frauds and clones using the database for counter checks
馃攳 Research

We started by understanding our users by collecting information from AAJI companies, their purposes, and managing various insurance agent information sources. We used the official AAJI website to try to find inspiration, brand image, and gaps in the user’s needs.

We found detailed information on agent membership, types, list of certifications, and other agent regulations. From this, we can imagine the grouping of users and their needs. Talking to the stakeholders directly also helped us identify some key insights.

Understanding user & needs


We classify users into two groups: verified and unverified insurance agents, which have different operations needs. A verified agent is an agent that has at least one certification and is still in the membership period. Also, unverified agents who have not participated in any certifications or their membership period has ended.

Design goals

Based on the user needs and the gaps in existing flows, we summarized the higher-level goals we hope to achieve with the build the e-license.

馃摑 Early Concepts

Using the insights we gathered from the research, we started brainstorming and developing ideas to help us achieve these goals. We also created the information architecture and early concepts for primary use cases.

馃帹 Design

After having a go-ahead from the Stakeholders, we began digitalizing lo-fi and hi-fi designs.

A lo-fi exploration and user flow created by Ivana Elisa.

We think about creating a homepage, which will be the agent鈥檚 first landing page. This homepage will be a highlight page that will answer our two main goals.

We are thinking of making an e-card by not changing the experience of the conventional card itself. We emphasize here how to facilitate the agent: to convince potential users to join their insurance services. We created an e-card that can be easily folded to see complete information. We also facilitate the card with authentic agency evidence to increase the trust of prospective users. They can quickly scan the barcode to see the original proof of membership.

Card Design

We use existing card designs as the primary reference in designing agent cards for this e-license app. Agents no longer need to take the time to recognize digital cards, eliminating the familiarity gap between conventional and digital card designs. We also make sure the card’s design meets the requirement of WCAG AA.

Facilitating the certification process more seamlessly and highlight the latest updates from ongoing certifications

Based on our analysis on the AAJI official website, we found all certifications information. But it is not sufficient for them when they should visit and log in to the website continuously. There are no status update’s notifications delivered in real-time. We try to display the status and the ongoing certification process on the main page, so agents can immediately take some action based on the latest exam status.

Incorporate brand voice to e-license app design

We Inject AAJI’s existing brand present so that the UI can have an impression that agents can easily recognize.

馃搸 Handoff

We make sure that assets are passed-on properly. Include design files, documentation, and guidelines.聽

馃挕 The Solution

We create a license mobile application to replace the physical license card function. E-license is also used as a medium of communication between companies and agents regarding updating insurance information.

Try here if the prototype doesn’t appear

猸愶笍 Result

Once we released the app, we saw some great reviews on the Google Play Store. We鈥檙e also aware there鈥檚 still room for improvement. Users want more features to optimized certification flow. We鈥檙e excited to continue working on the feedback coming in from users.